The Brad Hole: Who are you calling fruit?

While surfing MetaFilter this morning, I ran across an article from the other day about a guy who sells vintage fruit crate labels online. This is interesting to me because Beth bought a 2004 calendar for the kitchen that has a different vintage fruit crate label for every month.

Anyway, it occurs to me that this particular crate label is perhaps not the best logo you could pick if you were going to sell fruit.

Edit: As pointed out in the comments by Adam, this label will probably help sell your fruit. :-)